Frequently asked questions

Who are AFDA?


We are a small collective of three industry experts working on a freelance basis to support and increase trade to small, artisan producers. Specialisms include brand start up, new product development, sales and business planning. Please call us if you would like to discuss this further.




What are your fees?


We set up a contract between you and AFDA. This will cover your responsibilty, our obligations, the period of the contract and commercial relationship. We work on a commission basis or flat rate depending on the type of work being delivered. Alternatively, we can also purchase product from you/the producer and sell this forward to specific end customers. Please call us to discuss pricing options.




How do you work?


Every client has specific needs and challenges and we tailor our approach to your individual requirements. We will start with an exploratory meeting or call to understand your business and goals. This is followed up by a proposed outline plan of action and we jointly agree ways of working and project timelines. We can work with you on a one off project based or retained basis. We can also act as your sales arm for specific targeted customers; gaining listings and managing relationships on your behalf. Please call us if you would like to discuss this further.




How do I ensure I keep my brand integrity and ownership?


AFDA are here to be ambassadors for your brand. Product will be sold with your brand ethos at the centre and you can choose the direction you wish to take. Any packaging will be designed with your brand approval or you can be responsible for this yourself. Please call us if you would like to discuss this further.





" Consumer demand requires innovation in methods of selling and distribution that directly interface with your potential customers.  Artisan Associates have already opened up new sales channels and are poised to ‘champion’ your brand through these new methods – Let’s talk."

Keith Gill